Communication shapes the future. Sustainable communication builds it.
WE ARE BUILDING REPUTATION FOR A SUSTAINABLE FUTURE SINCE 2003.
01 — About TCC Plus
A boutique consultancy for organisations whose reputation carries real weight.
TCC Plus advises corporations, multinationals and institutions on the communication decisions that shape how they are trusted — by markets, by regulators, by the public. We work at the intersection of strategy, reputation and sustainability, with senior counsel on every engagement.
Based in Istanbul. Working internationally, from EU institutions to global brands, for more than two decades.
20+
Years of strategic counsel
400+
Campaigns delivered
500+
Events & engagements
02 — The Practice
Four practices. One standard of counsel.
Signature practice
Sustainability Communications
The signature practice. Sustainability claims that withstand the scrutiny of regulators, investors and employees — grounded in evidence, free of greenwash.
- ESG communication
- Sustainability narrative & reporting support
- CSRD communication
- Stakeholder engagement
- Executive & internal sustainability messaging
- Greenwashing risk assessment
- Purpose-driven brand storytelling
Strategic Communications
Corporate positioning, executive communications, brand messaging, media relations and thought leadership — the architecture of how an organisation speaks.
S.02
Public Affairs
Government relations, institutional communications, EU and public-sector programmes, policy communication — fluency in how institutions listen.
S.03
Crisis & Reputation
Issues management, reputation strategy, crisis communication and media response — calm, senior counsel when it matters most.
03 — Selected Work
Case studies, not client lists.
Six engagements, from international institutions to global brands. Challenge → Strategy → Impact.
World Bank · Public Sector
Communicating a national development agenda
EU Delegation to Türkiye · Policy
European Mobility Week, made local
AON · Corporate
Thought leadership in risk & reinsurance
Sony Xperia · Technology
Launching a flagship in a crowded market
Lipton Ice Tea · Consumer
An integrated summer campaign at national scale
Union of Municipalities of Türkiye · Institutional
Giving local government a national voice
04 — Industries
Sector fluency matters. We speak the language of boardrooms, ministries and newsrooms alike.
05 — Why TCC Plus
Senior counsel, not account layers.
01
20+ years of strategic communications experience across markets and sectors.
02
Trusted advisor to corporations, multinationals and public institutions.
03
Deep expertise in complex, multi-stakeholder environments.
04
Integrated strategies — one narrative across media, stakeholders and policy.
05
International project experience, from EU programmes to global brands.
06
Boutique by design: senior-level involvement on every engagement.
06 — Founder
"Reputation is not built in campaigns. It is built in every decision an organisation makes — and how honestly it speaks about them."
Ayşe Sarp Gür founded TCC Plus after two decades advising corporations, institutions and international organisations on strategic communications and reputation — from World Bank programmes to EU-funded projects and global brand campaigns.
Her practice today centres on sustainability communication: helping leadership teams say only what they can stand behind — and say it well.
Ayşe Sarp Gür
Founder & Managing Director
07 — Insights
Thinking, in writing.
08 — Sustainability Hub
A knowledge hub for credible sustainability communication.
White papers, CSRD guides, an ESG glossary and webinars — for the people responsible for what their organisation says about sustainability.
Enter the hub09 — Contact
Start a conversation.
Office
Maslak Mah. Bilim Sok. Sun Plaza Kat 13
Maslak–Sarıyer 34398, Istanbul
Phone
Follow
LinkedIn