Founder
AYŞE SARP GÜR
Owner & Managing Director, TCC Plus — Istanbul
Ayşe Sarp Gür founded TCC Plus in 2003, after fifteen years in communications that began in advertising and events and continued in television broadcasting. Alongside its work for global and local brands, TCC Plus carries more than two decades of strategic communications and reputation advisory experience in its DNA, from World Bank programmes to EU-funded projects.
As founder of TCC Plus, where many of the sector's communicators began their careers, Ayşe Sarp Gür now places sustainability communications at the centre of her practice: helping leadership teams say only what they can stand behind, and say it well.
Areas of counsel
Strategic communications
Positioning, narrative and executive communication for organisations at inflection points.
Corporate reputation
Building and defending reputation across markets, media and stakeholder groups.
Public sector & EU projects
Communication programmes for institutions, international organisations and EU-funded initiatives.
Sustainability communication
ESG narrative, CSRD communication and greenwashing risk — the practice she leads at TCC Plus.
Before & alongside TCC Plus
Co-founder, International Training Academy
Deputy General Manager, Star TV & ABC Productions
News reporter, Kanal 6
Translator, Marie Claire Türkiye
Junior account executive, Pen Ajans DMB&B
Five years on cinema — MediaCat, Marketing Türkiye and others
"The best communication advice is sometimes to say less — and to make sure everything you do say is true."
Ayşe Sarp Gür