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LG SCARLET LCD TV SERIES

İŞ BİRLİĞİ İÇERİĞİ:

 Medya Odaklı Lansman Etkinliği

HEDEF NEYDİ ?

LG Global’in Türkiye Lansmanı Scarlet LCD TV Series Middle East-North Africa Lansmanı.

Global TBWA’in Scarlet Tv serisi için yarattığı kampanya fikrini, kreatif anlamda geliştirerek Türkiye pazarına uygun hale getirmek, LG’nin PR vise gerek kurumsal gerek Scarlet LCD markası özelinde görünürlüğünü, tercih edilirliğini artırmak.

NE YAPTIK ? NE OLDU?

6.5 milyon USD, PR geri dönüşü

Etkinliği takip eden 6 ay içinde LCD. TV serisi adı alan Scarlet’in kategori haline dönüşmesi.

TCC’nin yarattığı uygulama LG Global’de Türkiye Scarlet TV Lansman Golden Award kazandı.

TCC İÇİN NE DEDİLER?

Dear Sir/Madam,     13.11.2008

Please be advised of that TCC was in charge of LG Scarlet On Air Launching Event on

06.05.2008 in Suada. This event was the one of the Global Launchings, organized in İstanbul.

As a main contractor of the Launching Event, TCC was responsible for the whole organization

in terms of Management, Venue, Catering, Press, VIPs, Décor, Stage, Branding, Entertainment.

We assure you that TCC handled the subcontractors, combining each operations integrated.

TCC was highly keen on following our Headquarters and LG Turkey directions, as contributing

value in terms of PR affect. Not only event itself, but also total concept perception was highly

satisfied. Pre and post event PR coverage is $6.5 Million.

We definitely emphasize that TCC has remarkable implementing of marketing and any

customer can be satisfied of TCC’s strict disciplined working manner and prompt responses.

For your kind information.

Sincerely Yours,

Steve Choi, Senior Marketing Manager, LG, CE

Tefal Jack Daniels